alles makro.

“You have taken over the job of creating desire and have transformed people into constantly moving happiness machines, machines which have become the key to economic progress.” — President Herbert Hoover, to a room full of public relations and ad men.
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Edward Bernays, considered father of modern commercialism, employed his uncle Sigmund Freud‘s theories of the Unconscious Mind to advertising and revolutionized commercials from a plodding industry reciting the practical virtues of products to a psychologically savvy form of not-so-subtle brainwashing.
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The idea that it actually made women freer was completely irrational, but it made them feel more independent. For the first time, Bernays showed American corporations that irrelevant objects could become powerful emotional symbols of how people wanted to feel and be seen.

During this time, leading political writer Walter Lippman spearheaded the idea that if, as Freud suggested, human beings were driven by irrational forces, then perhaps it was necessary to rethink democracy. What was needed, he said, was a new elite to manage “the bewildered herd.” This would be done through psychological techniques that would control the unconscious feelings of the masses. In Propaganda (1928), Bernays argued that the manipulation of public opinion was a necessary part of democracy:....